Rumours are afoot of a Facebook project, code named Project Spartan which aims to setup its own to HTML5 app store, therefore bypassing Apple’s stranglehold on iOS.
Apple has always been up front that there are two options for developing on iOS, native apps through their App Store, which they reserve the right to review and HTML 5, which doesn’t have the same restrictions.
Personally I'd welcome this project if it appears as more choice is generally a good thing. I suspect the limitations of an HTML 5 experience when compared to a native iOS app, although not massive, will still make the App Store the preferred destination for most punters.
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