We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project:
via googleblog.blogspot.com
There has been talk of Google developing its own social network to take on the might of Facebook for over a year now and today they unveiled it. Its name? Google+
Strange choice of name but I bet they have spent millions on it. While the search engine giant is keen not to badge it as a competitor to Facebook, we all know that is the market they are aiming for. Their choice of categorising it as a project rather than a product also shows how difficult they realise the challenge will be and it gives them the option to drop it "quietly" in the future if they wish. Think Google Wave if you want another example of this.
Their focus is clearly on making the discovery of content more social and the sharing of content between networks of friends online. Other functionality such as sparks (chats) and hangouts (looks like chat rooms to me) mean they are trying to generate some kind of community but I think its the link to their search that will give them the best hope of pulling it off.
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