Why is Dropbox more popular than other tools with similar functionality?

As a co-founder of Syncplicity, a service that competes with Dropbox, this question has been on my mind for years. We launched within a few weeks of Dropbox, we had multi-folder synchronization & read-only sync, and we were a few years older than the Dropbox kids. I'm very proud of the service we put together and am happy to see the service shift towards businesses, yet Dropbox kicked butt. Here's why:

Great insight by Isaac Hall on how Dropbox (one of my favourite online services) used a combination of viral marketing, closed beta'sand simple and focussed product development to become the great success that it is.

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Comments (2)

Jan 31, 2011
handmadeftheart said...
the only reason I tried dropbox before Syncplicity was that it seemed more popular with my colleagues.they used it...the info was super easy to follow-for an inexperienced computer user like myself.and I hadn't heard of Syncplicity.sorry.
Jan 31, 2011
Giles Thurston said...
No need to apologise, to be honest I haven't used Syncplicity myself either. Just interesting to see that they started up at the same time as Dropbox but didn't get the same traction

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